Case Studies

"Proud" - John Deere

As part of its annual customer appreciation promotion, John Deere wanted to produce a series of videos that reflected the company’s understanding, respect, and life-long commitment to America’s farm families. To achieve this objective, Reel Impact was asked to produce 24 human interest story videos and opening and closing music videos for the annual event.

To convey the feeling of warmth and pride that the music video called for, Reel Impact wrote an original music score. Find out who recorded the original score and what other creative choices Reel Impact made to prompt the client to request an image spot for the company.