Case Studies

"Future Truck" - Ford Motor Company and DOE

Future Truck is an engineering competition sponsored by Ford Motor Company and the U.S. Department of Energy, challenging student engineering teams from 15 universities across North America to re-engineer a Ford Explorer into a lower-emissions vehicle, without compromising performance, utility, or safety. The teams have one year to apply cutting-edge automotive technologies to achieve the competition’s objectives.

Reel Impact was contracted to produce the competition’s awards ceremony at the Hyatt Regency in Dearborn, Michigan. The awards ceremony had the following objectives:

  • Provide an exciting, high-energy program that recognized winning Future Truck teams and paid tribute to a key competition organizer
  • Create an entertaining atmosphere for government and industry sponsors to present awards and speak on automotive industry trends
  • Garner national recognition for energy research

The client also had very specific ideas about set design that needed to be incorporated into the plan. Find out what Reel Impact did to create a dynamic, highly creative, high-energy experience that included a fully functioning stage, and powerful video and audio elements, all within the confines of a hotel ballroom